We are a design + technology company shaping the future of brands in an AI-driven world.

We merge brand thinking, intelligent digital design, and high-performance e-commerce systems to help companies grow with clarity, ambition, and modern craftsmanship.

Our Approach

We blend strategy, design, and intelligent technology into a single, unified practice. We don’t separate creative from technical or ideas from execution — we treat them as one continuous system. This allows us to move with clarity, build with purpose, and deliver work that feels modern, intentional, and scalable.

Four principles shape our approach:

  • Every project begins with understanding — the brand, the challenge, the opportunity. We ask questions, study behavior, and uncover the insights that inform meaningful work. Clarity drives everything we make.

  • We don’t design solely for aesthetics. We design for impact — blending creativity with intelligent systems, modern tools, and AI-driven thinking. The result is work that’s beautiful, functional, and built for performance.

  • We believe great work comes from open conversations and shared ambition. Clients are partners, and ideas are shaped together. We challenge, refine, and elevate — always aiming for the most effective solution.

  • We obsess over the details because details build trust. Our work is designed to last — visually, strategically, and commercially. Timeless, precise, intentional.

Our Values

We prioritize clarity, security, and impact. Every solution we deliver is grounded in integrity, aligned with professional standards, and designed to create measurable value for our clients.

Leadership

ceo

Rafael Azizov, PhD
Founder & CEO

seymur rasulov

Seymur Rasulov
VP, Product & Sales

cfo

Elshad Hajiyev
Chief Financial Officer
Finance & Compliance

Frequently Asked Questions

  • We focus on AI implementation, automation systems, digital product design, and strategic innovation. Our team blends technology, design, and business thinking to help companies scale intelligently.

  • We partner with modern businesses across industries — including law firms, e-commerce brands, marketing companies, technology startups, and enterprise organizations. If your company is exploring AI, digital transformation, or brand evolution, we can support you at any stage.

  • Yes. We design and develop fully custom AI solutions, including workflow automation, voice agents, data processing tools, and intelligent interfaces tailored to your organization’s needs.

  • Most projects range from 3–8 weeks, depending on complexity. Larger AI integrations or digital platforms can take longer. After discovery, we’ll provide a clear timeline before we begin.

  • Absolutely. We frequently integrate AI with tools like HubSpot, Clio, Salesforce, Shopify, Notion, Twilio, Google Workspace, and custom internal systems. We focus on seamless adoption, not disruption.

  • We follow strict security standards, avoid storing sensitive customer data unless required, and use secure cloud environments. We also support compliance efforts for GDPR, SOC 2, and industry-specific requirements.

  • Yes. Every project includes post-launch support, and ongoing monthly retainers are available for continuous improvements, automations, and updates.

  • Yes — we begin with an AI Opportunity Assessment, where we map workflows, identify operational bottlenecks, and assess ROI potential. This ensures you invest only where AI will deliver real value.

  • Yes. Although based in New York, Rafael partners with teams across the U.S. and internationally. Projects are delivered fully remotely with clear communication and workflows.

  • Absolutely. Rafael was built as a Design + Technology + AI company. We combine strategic thinking, creative execution, and technical innovation to help companies scale intelligently.

  • Yes. We design and build early-stage MVPs, AI-powered demos, proof-of-concept tools, and investor-ready products to help startups validate and scale quickly.

  • Most companies specialize in only one dimension — either technology, design, or strategy. Rafael is built differently.

    We combine AI engineering, product design, and business strategy to create solutions that are:

    • Intelligent — powered by custom automation and secure AI systems

    • Useful — designed with clarity, simplicity, and real human needs in mind

    • Scalable — built for long-term growth, not temporary fixes

    • Strategic — aligned with your business model and operational realities.

    This integrated approach allows us to build products and systems that don’t just function — they transform how companies operate, communicate, and grow.

  • It begins with a short conversation. We’ll learn about your goals, identify where design or AI can create real impact, and outline the smartest path forward.

    Let’s Talk →